![]() Mobilesquared predicts the majority of the business messaging traffic generated over WhatsApp will be inbound traffic (also referred to as P2A or person-2-application), making WhatsApp Business the go-to messaging channel for customer care. WhatsApp Business APIs are currently available from over 60 partners, and permit inbound traffic (such as customer care enquiries initiated by customers via WhatsApp), and outbound traffic (such as updates and alerts sent to customers who have already contacted a business via WhatsApp). Mobilesquared’s latest Databook & Report, WhatsApp Business Messaging Traffic & Spend Forecasts, by country & region (2019-24), estimates WhatsApp Business will experience unprecedented growth of more than 5,400% among medium and large businesses looking to use its API from just 992 at the end of 2019 to almost 55,000 by 2024. ![]() WhatsApp Business is the most in-demand rich messaging channel among brands and businesses looking to communicate with over 2 billion WhatsApp users today, according to the latest research from business messaging specialists Mobilesquared. ![]()
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